If you want a winning role, act like a scientist. Talk like a scientist. Imagine that everything you say is backed by a study published in a peer-reviewed journal.” (The Underground, Jon Rappoport)
Objectivity. What more could you want? What could be more objective than science? What could be less open to dispute? Who could be more authoritative than a scientist? What could influence public opinion more thoroughly than a whole group of scientists, an establishment of scientists, backed by the government?
Notice that when a news anchor takes an unimpeachable statement from a scientist, they both sound like scientists. The double whammy.
It impresses the rubes and yokels and even the well-educated viewers.
This is no accident.
It’s a system of persuasion.
I published this quote yesterday. Here it is again:
“It is simply no longer possible to believe much of the clinical research that is published, or to rely on the judgment of trusted physicians or authoritative medical guidelines. I take no pleasure in this conclusion, which I reached slowly and reluctantly over my two decades as an editor of The New England Journal of Medicine.” —Marcia Angell, MD (“Drug Companies and Doctors: A story of Corruption.” NY Review of Books, Jan. 15, 2009.)
Essentially, Angell is saying that fraud dressed up to look like science is pervasive in official medical media.
So it is in the news business.
The veneer and the tone and pose of objectivity are a front, a con.
Take the breaking story of NBC’s Brian Williams, “the most trusted name in news.” He lied about being in a helicopter taking fire in Iraq in 2003. He admitted the lie yesterday, and in his confession he apparently lied again, giving the false impression that the helicopter right in front of his took the fire, when at least one soldier on the scene states that Williams’ helicopter wasn’t even in the same formation, but landed some time later.
The impact of Williams lying is magnified by his persona of objectivity, which is on display every night on NBC. The objective man was lying. He was making it up. He was faking it.
Consider the 2004 Pediatrics study which exonerated the MMR vaccine and claimed it was in no way connected to autism. Objective science. But last August, one of the authors of the study, William Thompson, a long-time researcher at the CDC, released a statement through his attorney, Rick Morgan, confessing that he and his co-authors had lied, omitted vital data, rigged the study, in order to give the vaccine a free pass.
An objective expert—a rank liar.